| Occupation Title | ADVERTISING SPECIALIST |
| ANZSCO Code | 225111 |
| Occupations in this Group | 225111 Advertising Specialist 225112 Market Research Analyst 225113 Marketing Specialist |
| Description | Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services. |
| Skill Level | 1 |
| Alternative Titles | Advertising Account Executive Advertising Account Manager Creative Director (Advertising) |
| Occupation List | Short-term Skilled Occupation List (STSOL) |
| Combined list of eligible skilled occupations for subclasses 457 and 186 | |
| Caveat | Excludes positions that do not require a minimum of two years relevant work experience. |
| Caveat Relevant ‘note’ no. in instrument | 1 |
| Tasks | -planning, developing and organising advertising policies and campaigns to support sales objectives |
| -advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services | |
| -coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints | |
| -analysing data regarding consumer patterns and preferences | |
| -interpreting and predicting current and future consumer trends | |
| -researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information | |
| -supporting business growth and development through the preparation and execution of marketing objectives, policies and programs | |
| -commissioning and undertaking market research to identify market opportunities for new and existing goods and services | |
| -advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels | |
| Skills Assessment Authority | VETASSESS |
| Related Occupations | 225112 Market Research Analyst 225113 Marketing Specialist |
| State Sponsorship Options | Skilled Nominated visa (subclass 190) Sponsorship |
| Skilled Regional (Provisional) visa (subclass 489) Sponsorship | |
| English Requirements | Competent English (e.g. IELTS: at least 6 in each skill) |
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