Occupation Title | ADVERTISING SPECIALIST |
ANZSCO Code | 225111 |
Occupations in this Group | 225111 Advertising Specialist 225112 Market Research Analyst 225113 Marketing Specialist |
Description | Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services. |
Skill Level | 1 |
Alternative Titles | Advertising Account Executive Advertising Account Manager Creative Director (Advertising) |
Occupation List | Short-term Skilled Occupation List (STSOL) |
Combined list of eligible skilled occupations for subclasses 457 and 186 | |
Caveat | Excludes positions that do not require a minimum of two years relevant work experience. |
Caveat Relevant ‘note’ no. in instrument | 1 |
Tasks | -planning, developing and organising advertising policies and campaigns to support sales objectives |
-advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services | |
-coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints | |
-analysing data regarding consumer patterns and preferences | |
-interpreting and predicting current and future consumer trends | |
-researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information | |
-supporting business growth and development through the preparation and execution of marketing objectives, policies and programs | |
-commissioning and undertaking market research to identify market opportunities for new and existing goods and services | |
-advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels | |
Skills Assessment Authority | VETASSESS |
Related Occupations | 225112 Market Research Analyst 225113 Marketing Specialist |
State Sponsorship Options | Skilled Nominated visa (subclass 190) Sponsorship |
Skilled Regional (Provisional) visa (subclass 489) Sponsorship | |
English Requirements | Competent English (e.g. IELTS: at least 6 in each skill) |