Occupation Profile – Marketing Specialist – (ANZSCO 225113) – Skilled / Employer-Sponsored Migration

Occupation TitleMARKETING SPECIALIST
ANZSCO Code225113
Occupations in this Group225111 Advertising Specialist
225112 Market Research Analyst
225113 Marketing Specialist
DescriptionIdentifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation’s goods and services.
Skill Level1
Alternative TitlesMarketing Consultant
Marketing Coordinator
Marketing Officer
SpecialisationsBrand Manager
Category Manager
Product Manager
Sales Promotion Officer
Occupation ListShort-term Skilled Occupation List (STSOL)
Combined list of eligible skilled occupations for subclasses 457 and 186
CaveatExcludes any of the following positions:

  • based in a front-line retail setting
  • predominately involve direct client transactional interaction on a regular basis
  • with businesses than have an annual turnover of less than AUD$1M
  • have a nominated base salary of less than AUD$65,000.
Caveat Relevant ‘note’ no. in instrument2,11,19
Tasks-planning, developing and organising advertising policies and campaigns to support sales objectives
-advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
-coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
-analysing data regarding consumer patterns and preferences
-interpreting and predicting current and future consumer trends
-researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
-supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
-commissioning and undertaking market research to identify market opportunities for new and existing goods and services
-advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
Skills Assessment AuthorityVETASSESS
Related Occupations225111 Advertising Specialist
225112 Market Research Analyst
State Sponsorship OptionsSkilled Nominated visa (subclass 190) Sponsorship
Skilled Regional (Provisional) visa (subclass 489) Sponsorship
English RequirementsCompetent English (e.g. IELTS: at least 6 in each skill)