Occupation Profile – Public Relations Professional – (ANZSCO 225311) – Skilled / Employer-Sponsored Migration

ANZSCO Code225311
Occupations in this Group225311 Public Relations Professional
DescriptionPlans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
Skill Level1
SpecialisationsMedia Liaison Officer
Press Officer
Promotions Officer
Public Affairs Officer
Public Relations Consultant
Public Relations Officer
Occupation ListShort-term Skilled Occupation List (STSOL)
Combined list of eligible skilled occupations for subclasses 457 and 186
Tasks-planning and organising publicity campaigns and communication strategies
-advising executives on the public relations implications of their policies, programs and practices
-preparing and controlling the issue of news and press releases
-undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
-organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
-representing organisations and arranging executive interviews with publicity media
-attending business, social and other functions to promote the organisation
-commissioning and obtaining photographs and other illustrative material
-selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity
Skills Assessment AuthorityVETASSESS
Related OccupationsNone
State Sponsorship OptionsSkilled Nominated visa (subclass 190) Sponsorship
Skilled Regional (Provisional) visa (subclass 489) Sponsorship
English RequirementsCompetent English (e.g. IELTS: at least 6 in each skill)