| Occupation Title | PUBLIC RELATIONS PROFESSIONAL |
| ANZSCO Code | 225311 |
| Occupations in this Group | 225311 Public Relations Professional |
| Description | Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community. |
| Skill Level | 1 |
| Specialisations | Media Liaison Officer Press Officer Promotions Officer Public Affairs Officer Public Relations Consultant Public Relations Officer |
| Occupation List | Short-term Skilled Occupation List (STSOL) |
| Combined list of eligible skilled occupations for subclasses 457 and 186 | |
| Tasks | -planning and organising publicity campaigns and communication strategies |
| -advising executives on the public relations implications of their policies, programs and practices | |
| -preparing and controlling the issue of news and press releases | |
| -undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns | |
| -organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity | |
| -representing organisations and arranging executive interviews with publicity media | |
| -attending business, social and other functions to promote the organisation | |
| -commissioning and obtaining photographs and other illustrative material | |
| -selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity | |
| Skills Assessment Authority | VETASSESS |
| Related Occupations | None |
| State Sponsorship Options | Skilled Nominated visa (subclass 190) Sponsorship |
| Skilled Regional (Provisional) visa (subclass 489) Sponsorship | |
| English Requirements | Competent English (e.g. IELTS: at least 6 in each skill) |