Occupation Profile – Sales and Marketing Manager – (ANZSCO 131112) – Skilled / Employer-Sponsored Migration

Occupation TitleSALES AND MARKETING MANAGER
ANZSCO Code131112
Occupations in this Group131112 Sales and Marketing Manager
131113 Advertising Manager
131114 Public Relations Manager
DescriptionPlans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.
ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.
Skill Level1
SpecialisationBusiness Development Manager
Market Research Manager
Occupation ListShort-term Skilled Occupation List (STSOL)
Combined list of eligible skilled occupations for subclasses 457 and 186
CaveatsExcludes any of the following positions

  • based in a front-line retail setting;
  • predominately involve direct client transactional interaction on a regular basis;
  • with businesses that have an annual turnover of less than AUD$1M unless they involve an intra-corporate transfer to which an international trade obligation applies;
  • have a nominated base salary of less than AUD$65,000 unless they involve an intra-corporate transfer to which an international trade obligation applies.
Caveat Relevant ‘note’ no. in instrument3, 11, 20
Tasks-directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
-directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
-directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
-directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public
Skills Assessment AuthorityAustralian Institute of Management
Related Occupations131113 Advertising Manager
131114 Public Relations Manager
State Sponsorship OptionsSkilled Nominated visa (subclass 190) Sponsorship
Skilled Regional (Provisional) visa (subclass 489) Sponsorship
English RequirementsCompetent English (e.g. IELTS: at least 6 in each skill)